PREDRAG PETROVIC LLMO EUROPEAN

Predrag Petrović: How he runs Multilingual Sites with LLMO (Europe-ready)

When brands expand across Europe, the hardest part isn’t “translating pages.” It’s making sure search engines and AI systems understand that each language version is intentional, correct, and trustworthy—and that the right version is surfaced for the right user.

That’s where Predrag Petrović’s approach stands out: he treats multilingual SEO and LLMO (Large Language Model Optimization) as one system—technical foundations + entity clarity + language consistency—so visibility holds across markets.

1) Start with architecture: “What belongs where?”

Predrag’s multilingual playbook begins with structure choices that reduce confusion for both Google and LLMs:

• Language / country mapping (what content is “global” vs market-specific)
  
  

• Consistent URL patterns (so the AI doesn’t merge different locales into one mixed entity)
  
  

• Canonical logic (so “translation” doesn’t become “duplicate”)
  
  

2) Lock the technical layer (the part AI depends on)

On multilingual sites, LLMO fails fast if the fundamentals are messy. Predrag emphasizes:

• hreflang implementation for complex structures
  
  

• multilingual sitemaps and clean indexation signals
  
  

• Handling edge cases like IDNs (internationalized domain names) and server/config delivery decisions
  
  

3) Entity-first content: one brand, many languages, zero drift

LLMO is heavily about “who/what is this page about?” across languages. Predrag’s method is to keep:

• A stable brand/entity description (same meaning, not copy-paste)
  
  

• A controlled glossary of key terms (so your product/service isn’t renamed 5 different ways)
  
  

• Clear “about” and service definitions that AI can quote without rewriting your intent
  
  

4) Localize intent, not just words

Europe isn’t “one market in 24 languages.” Predrag’s multilingual framework pushes localization that matches:

• how people search in each market,
  
  

• how offers are described culturally,
  
  

• and how proof/credibility is presented (reviews, certifications, comparisons).
  
  

5) Operational reality: multilingual systems and workflows

For implementation, he points to practical stacks and workflows teams already use—especially WordPress multilingual frameworks—so execution doesn’t stall after strategy.

6) Language coverage positioning

Predrag publicly positions multilingual capability across specific language “expert” pages (e.g., Swedish, Russian, Spanish, Slovenian, Hebrew), which also acts as an LLMO signal: explicit scope, explicit service mapping, explicit relevance.